Instagram has certainly taken the world by a storm of pictures. Buckets and bucket loads of pictures that is. Estimates as of September 9, 2013 pegs the figure at more than 150 million monthly active users. Even celebrities have taken to Instagram, sharing photos and videos of their personal and professional lives with fans through their profiles. For a certain photographer named Bruno Ribeiro, his vision of the app is applying its iconic trademark looks to real life.
A distinguishing feature of Instagram is that it keeps photos to a strict square shape, reminiscent of Kodak Instamatic prints from the 1960s to early 70s as well as Polaroid images. It is this Instagram ‘look’ that Ribiero playfully uses in his real life Instagram pictures, which by the way, is quite simply called Real Life Instagram.
In a way it is Ribiero’s own visual commentary on how much the photo app and picture sharing on every social network on the web has transformed how people connect with each other. Using cardboard cutouts with colored translucent plastic fashioned as Instagram picture templates, Rubiero sticks the frame into all sorts of everyday activities and visuals.
Instagram was created in 2010 by Kevin Systrom and Mike Krieger. It quickly gained acceptance and popularity, with over 100 million active users in just two years in 2012. Distribution of Instagram is through the Apple App Store and Google Play. Once only available for Apple products, the company included compatibility for Android camera phones in April 2012.
A third-party Instagram app is available for the Windows Phone users to join the picture sharing fun. The service was bought by Facebook in April 2012 to the tune of around $1 billion in cash and stock. Rubiero’s Real Life Instagram of London street life demonstrates two things: First, that Instagram is going to impact our lives for many years to come, and second, that Rubiero is an extremely meticulous and detailed fellow.
See his amusing Real Life Instagram here.