This century has been all about technology; it is the age of digital and an era of automaticity. Everyone has a computer, a laptop, a tablet and most importantly, a smartphone. Smartphones have become essential to the daily lives of billions of people all over the world, bridging loved ones across continents, changing the way we go about our daily lives and helping us reinvent the way we store memories. Companies like Apple, Samsung and HTC have been making waves (and lawsuits) with their various smartphones toting different features. One thing they all have in common? Sharing.
You can no longer find a person in the area without a social networking account, be it Facebook, Twitter, Tumblr, Instagram and the like. Aside from text posts and audio, pictures and videos are the most shared and liked in the World Wide Web.
Thanks to applications available on different platforms, anyone can shoot, capture, edit and post a picture or short film in just a few minutes. It’s as easy as 1, 2, 3. You have camera apps which allow you to shoot with a virtual fisheye lens, a Holga camera and some pop art-themed collages. Among the most popular ones are “Lomo” apps.
The term Lomography came from LOMO which hails from old school Russia’s toy cameras. Oversaturated, excessive optical distortions, light leaks, rainbow colors, blurring and too much shadows—these are all characteristic of a Lomo photograph. Lomography has been defined by many to be that one style of photography where rules and technical practices can be broken.
Now, don’t you feel a little inspired and nostalgic about your old film cameras rotting in the attic? The ones in that brown box full dust? Planning to check them out and show them off? Guess what, Lomography just made your life easier.
After a successful crowdfunding campaign via Kickstarter, Lomography has finally released the one scanner that bridges the automatic and the analog—your very own film scanner using your camera phone with a film feed mechanism that comes with its own light source.
With the tagline “Bringing a Fast and Easy Way to Instantly Scan and Share 35mm Films Using Your Smartphone”, Lomography’s Smartphone Film Scanner digitizes your 35mm films and allows you to post your scans online! It’s about time those #throwback hashtags be put to use, so now you can take out your negatives and school those filterheads on what Lomo really looks like. The Smartphone Film Scanner is compatible with any iPhone model and a couple of Android phones. There’s also a Lomoscanner App to be released soon to help you maximize your new scanner. Your raw scans can be rotated, inverted, edited and color-corrected through the app.
The Smartphone Film Scanner can be bought on the company’s online store. It’s available worldwide (except Brazil) for $59. Designed by Lomography to bring the style back, this new toy is definitely a must-buy for analog and toy camera enthusiasts for hassle-free online sharing.