The New Canon PowerShot SX280 HS Digital Camera with New DIGIC 6 Processor

black front view Canon PowerShot SX280 HS

Compact? Check. Wireless? Check. GPS? Check. Incredible zoom? Check. New processor? Check. This is Canon’s New PowerShot SX280 HS Digital Camera.

Released after the SX260 HS, the SX280 is almost exactly the same as its predecessor—20x, f3.5-6.8, 25-500mm lens with a 12-megapixel High Sensitivity CMOS sensor. Almost.

black Canon PowerShot SX280 HS diagonal view

The all-new DIGIC 6 processor makes all the difference. Not even the new Canon DSLRs have it yet. Since it is a tiny camera with an equally tiny sensor, such an advanced processor only means one thing and that is speed. Users will be able to enjoy continuous, fast-action, high-resolution shots at up to 14fps with the High-Speed Burst HQ feature. In addition, users who frequently complain about shooting in low-light situations should find an improvement in noise performance with this camera.

Yuichi Ishizuka of Canon’s Imaging Technologies & Communications Group has said that the camera gives users “the resources to shoot in almost any situation and the creative tools to help capture their vision.”

back view Canon PowerShot SX280 HS

As promised, the PowerShot SX280 HS digital camera gives you spectacular image quality indeed. It contains a 25mm wide angle lens and impressive 20x optical zoom (about 500mm) giving you so much versatility in a pocket-sized camera. At its widest, the camera is perfect for landscapes and group shots. Conversely, the zoom allows for incredible reach as well.

There are also a couple of new things to try out with Canon’s Auto Focus (AF) system with its new and improved AF times and reduced lagging. The AF is super speedy and highly responsive, unlike another Canon camera we all know but don’t really love (ahem, EOS M).

red side view Canon PowerShot SX280 HS

Shoot videos up to 60 fps or 30 fps in 1080p Full HD. There’s some enhanced image stabilization with the Dynamic IS which improves video clarity detecting and recompensing for any tilting or movement.

As a digital camera, the PowerShot SX280 is so user-friendly, you might not even have to touch the manual ever! Using Smart AUTO, the camera gives the user an ideal image setting, choosing from one of 58 pre-defined modes. The built-in GPS receiver records location data so you no longer have to rely on your foggy post-vacation memory.

front view of red Canon PowerShot SX280 HS

Get in on the action with the PowerShot SX280 HS Digital Camera which is expected to be available in April. It comes in two colors, black and red, and will be sold for an estimated retail price of $329.99.

I’m not too crazy about the design, but I would purchase this just to give the new DIGIC 6 a spin. What do you think?

Patricia Ramos

Patricia Ramos

I am a freelance photographer who is no stranger to smudged lenses, long hours in front of the computer, heavy camera bags (and the back aches that ensued) and missing lens caps. If you know what I'm talking about, you probably have as much love and passion for photography as I do.